The Influence of Price, Location, and Service Quality on Customer Satisfaction at PUD Slaughterhouses in Medan City

Abstract

This research aims to determine the

influence of price, location and service quality on

customer satisfaction at PUD slaughterhouses in

Medan City. This research uses a quantitative

method with a sampling technique using the Slovin

formula. The population in this study were all

customers who used services at the Medan City

Animal Slaughter PUD from 1 August 2023 to 31

October 2023 which was obtained from customer

data, namely 164 people. The data collection

techniques

used

were

observation

and

questionnaires. The data analysis technique used is a

multiple linear regression model and hypothesis

testing using the t test, F test and coefficient of

determination. Previously the data had been tested

using validity tests, reliability tests and classical

assumption tests. Data processing uses the SPSS 29.0

for Windows program. Based on partial hypothesis

testing, there is an influence of Price, Location and

Service Quality on Customer Satisfaction at PUD

Slaughterhouses in Medan City. Based on the

research results, it shows that the variables Price,

Location and Service Quality simultaneously

influence Customer Satisfaction.