Dinamika Riset Boikot Konsumen: Analisis Bibliometrik dan Tren Pemetaan SCOPUS (2015–2025)
Main Article Content
Abstract
Aktivisme konsumen melalui aksi boikot telah bertransformasi menjadi instrumen tekanan pasar yang signifikan akibat dinamika geopolitik dan kesadaran etis, namun pemetaan komprehensif mengenai literatur ini masih terbatas. Penelitian ini bertujuan untuk menganalisis karakteristik publikasi, jaringan kolaborasi, dan struktur konseptual riset perilaku boikot konsumen secara global. Menggunakan pendekatan bibliometrik, penelitian ini menganalisis 180 artikel dari pangkalan data Scopus yang diterbitkan antara tahun 2015 hingga 2025 dengan bantuan perangkat lunak VOSviewer. Hasil analisis menunjukkan bahwa Amerika Serikat memegang dominasi tertinggi dalam produktivitas artikel, sementara literatur dari negara-negara Eropa seperti Jerman dan Prancis menunjukkan dampak sitasi yang lebih signifikan. Pemetaan jaringan mengungkapkan ketiadaan penulis inti (core authors) yang dominan serta mengidentifikasi variasi tema utama yang meliputi motivasi politik, religiusitas, dan etika lingkungan. Penelitian ini menyimpulkan bahwa boikot merupakan fenomena multidimensi yang menuntut strategi mitigasi krisis korporasi yang adaptif, sekaligus membuka peluang riset masa depan khususnya dalam konteks negara berkembang yang masih kurang terwakili.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Abdullah, Z., Mohamed M. Anuar, and Mohd N. A. Noor. 2024. “Consumer Boycott: The Effect of Religiosity and Consumer Attitudes.” Global Journal Al-Thaqafah JULY 2024(SPECIAL ISSUE):85–97. doi: 10.7187/GJATSI072024-6.
Alias, S. N. A., N. H. Mohamed, and M. Mohamad. 2024. “Riding the Gaza Boycott Wave: A Strategic Guidefor Malaysian Franchises.” Global Business and Management Research: An International Journal 16(3):138–49.
Anugerah, Adhe Rizky, Prafajar Suksessanno Muttaqin, and Wahyu Trinarningsih. 2022. “Social Network Analysis in Business and Management Research: A Bibliometric Analysis of the Research Trend and Performance from 2001 to 2020.” Heliyon 8(4):e09270. doi: 10.1016/j.heliyon.2022.e09270.
Bohara, Sailaja, Vashali Bisht, Pradeep Suri, Diksha Panwar, and Jyoti Sharma. 2024. “Online Marketing and Brand Awareness for HEI: A Review and Bibliometric Analysis.” F1000Research 12:1–21. doi: 10.12688/f1000research.127026.2.
Copeland, Lauren. 2014. “Conceptualizing Political Consumerism: How Citizenship Norms Differentiate Boycotting from Buycotting.” Political Studies 62(S1):172–86. doi: 10.1111/1467-9248.12067.
Cuadras-Morató, Xavier, and Josep Maria Raya. 2016. “Boycott or Buycott?: Internal Politics and Consumer Choices.” B.E. Journal of Economic Analysis and Policy 16(1):185–218. doi: 10.1515/bejeap-2014-0111.
DiGiuseppe, Matthew, and Colin M. Barry. 2022. “Do Consumers Follow the Flag? Perceptions of Hostility and Consumer Preferences.” International Interactions 48(6):1200–1215. doi: 10.1080/03050629.2022.2089133.
Donthu, Naveen, Satish Kumar, Debmalya Mukherjee, Nitesh Pandey, and Weng Marc Lim. 2021. “How to Conduct a Bibliometric Analysis: An Overview and Guidelines.” Journal of Business Research 133(March):285–96. doi: 10.1016/j.jbusres.2021.04.070.
Fischer, Bob. 2020. “Boycotting and Public Mourning.” Res Publica 26(1):89–102. doi: 10.1007/s11158-019-09419-2.
Kam, Cindy D., and Maggie Deichert. 2020. “Boycotting, Buycotting, and the Psychology of Political Consumerism.” Journal of Politics 82(1):72–88. doi: 10.1086/705922.
Kim, Changju, Woo Bin Kim, Seong Ho Lee, Eunsoo Baek, Xiuyan Yan, Jiyeon Yeon, Yunjung Yoo, and Sangmin Kang. 2025. “Relations among Consumer Boycotts, Country Affinity, and Global Brands: The Moderating Effect of Subjective Norms.” Asia Pacific Management Review 30(1):100335. doi: 10.1016/j.apmrv.2024.11.005.
Kim, Changju, Xiuyan Yan, Jungkeun Kim, Shinichiro Terasaki, and Hiroyasu Furukawa. 2022. “Effect of Consumer Animosity on Boycott Campaigns in a Cross-Cultural Context: Does Consumer Affinity Matter?” Journal of Retailing and Consumer Services 69(September):103123. doi: 10.1016/j.jretconser.2022.103123.
Morrison, Suzanne. 2022. “Border-Crossing Repertoires of Contention: Palestine Activism in a Global Justice Context.” Globalizations 19(1):17–33. doi: 10.1080/14747731.2020.1844973.
Mukherjee, Debmalya, Weng Marc Lim, Satish Kumar, and Naveen Donthu. 2022. “Guidelines for Advancing Theory and Practice through Bibliometric Research.” Journal of Business Research 148(May):101–15. doi: 10.1016/j.jbusres.2022.04.042.
Reshetnikova, Iryna, Katarzyna Sanak-Kosmowska, and Jan W. Wiktor. 2024. “Differentiation of Polish and Ukrainian Consumers’ Attitudes to Russian Brands and International Brands Remaining on the Russian Market.” Central European Management Journal 32(1):152–75. doi: 10.1108/CEMJ-02-2023-0086.
Saheb, Tahereh, Bahareh Amini, and Fatemeh Kiaei Alamdari. 2021. “Quantitative Analysis of the Development of Digital Marketing Field: Bibliometric Analysis and Network Mapping.” International Journal of Information Management Data Insights 1(2):100018. doi: 10.1016/j.jjimei.2021.100018.
Salimi, D., K. Tavasoli, E. Gilani, M. Jouyandeh, and S. J. Sadjadi. 2019. “The Impact of Social Media on Marketing Using Bibliometrics Analysis.” International Journal of Data and Network Science 3(3):165–84. doi: 10.5267/j.ijdns.2019.2.006.
Sari, Dessy Kurnia, and Donard Games. 2024. “Investigating Young Consumer’s Boycott Behavior in an Emerging Market.” Cogent Business and Management 11(1). doi: 10.1080/23311975.2024.2362444.
Tariki, Husain, and Syadiyah Abdul Shukor. 2024. “Two Decades of Research on Consumer Boycott Using Bibliometric.” Global Business and Management Research; An International Journal 16(3):1–5.
Woodside, Arch G., Houcine Akrout, and Mona Mrad. 2023. “Consumer Hate and Boycott Communications of Socially Irresponsible Fashion Brands: Applying Complexity Theory in Psychology and Marketing Research.” Psychology and Marketing 40(10):1986–2015. doi: 10.1002/mar.21890.
Zeng, Tian, Anne Françoise Audrain-Pontevia, and Fabien Durif. 2021. “Does Corporate Social Responsibility Affect Consumer Boycotts? A Cost–Benefit Approach.” Corporate Social Responsibility and Environmental Management 28(2):796–807. doi: 10.1002/csr.2089.
Zorell, Carolin V., and Thomas Denk. 2021. “Political Consumerism and Interpersonal Discussion Patterns.” Scandinavian Political Studies 44(4):392–415. doi: 10.1111/1467-9477.12204