Persepsi Pengecer dan Petani Terhadap Aplikasi I-Pubers sebagai Media Komunikasi Penjualan Pupuk Urea dan Phonska Studi Kasus Wilayah Kecamatan Makarti Jaya

Article Sidebar

PDF
Published: Jun 27, 2025
DOI: https://doi.org/10.56799/jceki.v4i4.10518
Keywords:
Persepsi, IPUBERS, Komunikasi, Pupuk Subsidi, Digitalisasi

Main Article Content

Ayu Lestari
STISIPOL Candradimuka Palembang, indonesia
Lishapsari Prihatini
STISIPOL Candradimuka Palembang, indonesia
Arif Ardiansyah
STISIPOL Candradimuka Palembang, indonesia

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi pengecer dan petani terhadap aplikasi I-PUBERS sebagai media komunikasi dalam penyaluran pupuk bersubsidi Urea dan Phonska di Kecamatan Makarti Jaya. Metode yang digunakan adalah kualitatif deskriptif melalui wawancara dan dokumentasi. Hasil menunjukkan bahwa I-PUBERS memudahkan distribusi, meningkatkan transparansi, dan mendukung digitalisasi. Namun, kendala teknis seperti akses internet dan keterbatasan teknologi bagi petani lansia masih ditemukan. Aplikasi ini efektif, namun perlu ditunjang sosialisasi dan infrastruktur yang lebih baik.

Downloads

Download data is not yet available.

Article Details

How to Cite
Lestari, A., Prihatini, L., & Ardiansyah, A. (2025). Persepsi Pengecer dan Petani Terhadap Aplikasi I-Pubers sebagai Media Komunikasi Penjualan Pupuk Urea dan Phonska : Studi Kasus Wilayah Kecamatan Makarti Jaya. J-CEKI : Jurnal Cendekia Ilmiah, 4(4), 2779–2788. https://doi.org/10.56799/jceki.v4i4.10518
Issue
Vol. 4 No. 4: Juni 2025
Section
Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

References

Akar, T., & Hossain, M. A. (2021). Effective Communication in Digital Platforms: A Case Study. International Journal of Communication Studies.

Baron, R. A. (2018). Psychology: The Science of Mind and Behaviour. Pearson Education.

Chaffey, D. (2019). Digital Marketing: Strategy, Implementation, and Practice (7th ed.). Pearson.

Chia, A. T. H., & Goh, C. F. (2021). The Role of Effective Communication in Building Relationships. Journal of Social and Personal Relationships.

Chiu, C. M., Hsu, M. H., & Wang, E. T. (2020). Understanding Knowledge Sharing in Virtual Communities: A Comparison of the Role of Trust, Social Interaction, and System Design. Information & Management.

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319–340.

Gudykunst, W. B. (2020). Bridging Differences: Effective Intergroup Communication. Sage Publications.

Hafeez, A., Bashir, F., & Zhang, W. (2022). The Role of Communication in Enhancing Customer Engagement in Mobile Applications. International Journal of Marketing Communications.

Hanjaya, et al. (2019). Pengaruh Persepsi terhadap Keputusan Konsumen. Repository Universitas Kristen Satya Wacana.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Lee, J., & Chen, W. (2020). Digital Communication in Supply Chain Management: A Strategic Perspective. Journal of Supply Chain Innovation.

Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12–40.

Rogers, E. M. (2019). Diffusion of Innovations (5th ed.). Free Press.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2012). Consumer Acceptance and Use of Information Technology: Extending the Technology Acceptance Model. MIS Quarterly, 36(1), 157–178.

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2020). Services Marketing: Integrating Customer Focus Across the Firm. McGraw-Hill Education.