PUTRI, Ajeng Hartanti; SUHUD, Usep; KRISSANYA, Nofriska. Membentuk Brand Awareness dan Purchase Intention Kopi Kenangan: Analisis Celebrity Endorsement, e-WOM dan Product Placement pada Platform YouTube. J-CEKI : Jurnal Cendekia Ilmiah, [S. l.], v. 4, n. 6, p. 1180–1190, 2025. DOI: 10.56799/jceki.v4i6.10831. Disponível em: https://al-haramjournal.id/J-CEKI/article/view/10831. Acesso em: 28 jul. 2026.